Delight Users, Boost Profits
The Power of the DHM Model
How to design products that are irresistible to users, hard to copy, and profitable? In a market saturated with apps and digital products, standing out is no easy task. Entry barriers are low, and fast copies are everywhere. So, how can we protect the uniqueness of our product?
One way to define a product strategy in this context is by adopting the “DHM” model by Gibson Biddle: Delight Users, Hard to Copy, Margin Enhancement. Strategic decisions should not only focus on what users want today but also on how to create sustainable long-term value.
How to Apply It?
Delight Users: Offer unique experiences that prioritize user well-being. Listen to your users, and use user research techniques, data analysis, and qualitative interviews to understand their motivations, frustrations, and desires.
Hard to Copy: Provide a value proposition that’s hard to replicate. Your know-how, your network, your brand, your organizational culture… these are intrinsic values that are much more resistant to copies. Think of your value proposition as the sum of many parts of your company. Each piece is unique and non-replicable.
Margin Enhancement: Optimize profit margins through scalable technologies and smart monetization strategies. For example, apply artificial intelligence, automation, and scalable architectures to minimize operational costs. Diversify revenue streams, focus on Customer Lifetime Value, and reduce the Customer Acquisition Cost.
In the end, the DHM model is not just a recipe for creating attractive products but a strategic guide for building sustainable digital businesses. By focusing on delighting users, protecting competitive advantages, and ensuring profitability, companies can stand out in saturated markets and scale effectively.