How to Define a Clear Product Strategy
Product Strategy Stack: A Framework for Product Success
One of the biggest challenges in product management is the lack of differentiation between mission, strategy, roadmap, and objectives. Without a clear connection between these elements, execution becomes misaligned with the company’s vision.
To address this issue, Ravi Mehta and Zainab Ghadiyali, experts in product strategy, developed the Product Strategy Stack—a framework that helps align every product initiative with the company’s vision. Want to learn how to apply it?
When defining your product strategy, ask yourself the following questions:
Company mission – What impact do we want to create in the world?
Company strategy – What is our logical plan to achieve that mission?
Product strategy – How does our product contribute to the company’s strategy?
Product roadmap – What specific initiatives will drive the strategy?
Product objectives – How do we measure our success?
These may seem like simple questions, but having clear answers will help you connect the company’s ultimate mission with your product objectives. Good luck!