How to Lead Without Authority
Vision and conviction beat hierarchy
Creating and launching a new product is hard, truth be told. And doing it within a large company can feel almost impossible. Especially if you work in a place with rigid structures, shifting priorities, and internal politics. So, how can you make sure a good idea doesn’t get lost along the way?
There’s a common myth that only those with the most responsibility in corporate environments can lead new initiatives. But nothing could be further from the truth. Anyone can influence without hierarchy. You don’t need a budget, a team, or a high-ranking title. All it takes is vision—and above all, conviction. Because conviction is the new authority.
So, how can you be convincing? The answer is: act like a founder… even if you aren’t one.
Share a vision emotionally: A presentation isn’t enough. You need to visualize the future, design it, prototype it, and make it so tangible that others want to build it with you.
Choose conviction over permission: Instead of waiting for approval, build just enough to prove your vision is worth it. Create quick prototypes and hack reality to make the future visible.
Build internal and external hype: A new project is like a flame that can easily go out. To keep it alive, organize demos and generate excitement before the product is finished. Great founders are great storytellers.
When you shift your mindset, leading from within organizations with rigid structures and dynamics is possible. Don’t wait for ideal conditions—create them and keep the flame of possibility alive.