“Shall we discuss it in five minutes? Sure.” The conversation begins, and almost without noticing, more than half an hour has passed. Does this feel familiar? That extra time is more common than we think.
Modern work culture has normalized the illusion of productivity, where being busy seems synonymous with adding value. However, jumping from meeting to meeting, constantly checking notifications, or replying to messages every few minutes undoubtedly affects our ability to solve important problems.
In essence, solving problems requires time to think, but concentration is an increasingly scarce resource. All these moments of distraction come with a huge cost: slow-moving projects, impulsive decisions, and a chronic sense of unproductivity. In other words, lack of focus is a direct threat to your execution and strategic clarity.
Good time management comes from practicing conscious leadership. Instead of micromanaging hours, you create an environment where attention is treated as a strategic asset.
So, how can you regain control of your time and attention?
Redefine your priorities: Focus on the tasks that create the most impact in your role. Everything else is secondary.
Eliminate multitasking as a culture: Focus on one thing at a time and teach your team to do the same.
Schedule deep work blocks: Dedicate moments of the day —individually or as a team— to work without interruptions or meetings. These are your highest-value hours.
Optimize meetings: Make them less frequent, shorter, and with clear objectives. Every meeting without a purpose is a collective attention drain.
Centralize your planning: Use platforms to organize tasks, deadlines, and projects in one place. Freeing your mind from operational chaos is key to better thinking.
Measure productivity by deliverables, not hours: A finished strategic report is worth more than many “busy” hours with no clear results.
All of this sounds great, but you will likely face cultural resistance. That’s normal. To implement it, you’ll need to become a time ambassador. Little by little, the rest of the team will follow your lead.
And do you know why? Because if you protect your attention as the strategic resource it is, you will not only achieve more in less time: you will also lead with greater impact, make decisions with more certainty, and give your team back the most valuable asset in the modern professional world: time to think