The Art of Networking
Building Meaningful Relationships in a Virtual World
The rise of social media has turned networking into a widespread, often superficial practice. The focus on accumulating "likes," followers, and connections overshadows the true value of a network: mutual support and the creation of new opportunities. So, how can we build a broad yet authentic network? As you might imagine, it's not through one or several viral posts.
Growing your network without losing authenticity requires patience, empathy, and a human-centered approach. It might seem contradictory, but... the best networking doesn’t look like networking. It’s the sum of small, genuine, and selfless actions that, over time, turn into strong and reciprocal relationships.
What can you do to build these relationships?
Connect in real life: Social media is great for meeting new people, but solid relationships are built through real interactions and conversations.
Invest personal time: Attend events, and collaborate with associations, co-working spaces, and professional communities to establish new connections.
Nurture relationships: Avoid making every interaction purely transactional. Instead, invest time in getting to know others—their interests and goals—to help them genuinely.
Express gratitude: Sharing your achievements with those who helped you is a natural way to strengthen bonds and build deeper connections.
Small gestures, big impact: Congratulating someone on a promotion, sharing a relevant article, or simply asking “How are you?” can spark meaningful relationships.
In the end, the best networking isn’t the most visible but the one that leaves a lasting impression. Building a meaningful network isn’t about speed or numbers—it’s about fostering long-lasting connections based on respect, empathy, and generosity. By the way, if you feel like sending me a message, go ahead.