Many Product Managers believe their success depends on defining good roadmaps or having a clear strategy. Others think it’s about their technical skills. Some believe it’s about prioritizing tasks that maximize user value. Well, none of this is wrong, but mastering these skills alone won’t put you in the top product professionals. The sooner you accept this, the better.
And before you get upset with me, let me share two key concepts with you: creativity and influence. These two words are the secret superpowers of the best Product Managers. Here’s why.
Put simply, the difference between an average PM and an exceptional one lies in their ability to drive ideas that create transformational business impact. And I’m sorry to say this, but you won’t achieve that without creativity and influence. It doesn’t matter if you’re a roadmap expert, a technical wizard, or a master of prioritization frameworks and data. If you want to take a significant leap forward as a Product Manager, you need creativity and influence.
What is Influence?: You can have the best analysis, the best strategy, the best roadmap, and the best solution… but if you can’t persuade others within the organization, none of it matters. No one wins battles alone. That’s why it’s not enough to understand the product strategy; you must also understand what motivates every key stakeholder in the company. It’s not just about explaining your idea; it’s about providing the right context so it aligns with the company’s vision.
What is Creativity?: Creativity in product management doesn’t mean coming up with random ideas. It means connecting insights, data, and technology in unexpected ways to create solutions that truly stand out in the market and drive business impact. The best PMs don’t just solve problems; they reimagine them. They don’t follow trends; they create them.
Now, if you already can define a great roadmap, a solid strategy, and the skills to build technical solutions and prioritize them… then you have the creativity and the authority to gain the influence you need. What are you waiting for?